Follow my train of thought.
In March, Captain Marvel opened in cinemas to become Disney’s first Marvel Studios movie of 2019. The film was a huge financial success and introduced Captain Marvel/Carol Danvers into the MCU.
Captain Marvel was touted as being an important entry in the MCU, most notably because Danvers was set to appear in Avengers: Endgame. Audiences were very (very) excited for Endgame and Captain Marvel became a huge financial success.
In April, Avengers: Endgame hit cinema screens. The film was already a hugely anticipated release, but with Captain Marvel still playing in cinemas, the movie was given a bit of an advertising boost.
As it turned out, Captain Marvel wasn’t all that important to the plot of Endgame, but by the time the movie opened it didn’t matter. On the flip side, the (re)appearance of Spider-Man – a character who was ‘snapped’ during the events of Avengers: Infinity War – was far more interesting to audiences.
Fans loved to see the wall-crawler make his return, and this become a talking point after the film. As did the question: What next for the MCU?
In May, Aladdin made its debut to be one of the biggest movies of the summer. The film – a live-action remake of the animated movie – reminded audiences of just how good Disney movies were during the 1990s.
In June, the Disney/Sony co-production, Spider-Man: Far From Home opened. The movie explored the MCU post-Endgame and featured a decent amount of screen time for Jon Favreau (aka Happy Hogan).
This week, The Lion King opens in cinemas. The movie is another remake of a ’90s animated Disney movie – which opens while Aladdin is doing big business at the box office – and is directed by Jon Favreau.
Well done, Disney. Well done.
I see what you did there. You managed to use each movie in your release schedule to help push the next.
And in between all of this you managed to slip in Toy Story 4, which is currently up to $770+ at the worldwide box office.
Oh and what’s this? In August you will be using D23 and/or San Diego Comic-Con to unveil the next phase in the MCU. This will continue to create a great deal of buzz for Marvel… around the time that Endgame hits home video.
*Claps some more*
You know, when the studio started buying up properties left right and centre I figured this would become a huge problem at the box office. Too many films too soon, how could this work?
Well, I clearly didn’t see the bigger picture.