Yesterday I published a post discussing the box office battle between Avengers: Endgame and Avatar – noting there is now just $45 million between the two movies. However, with Endgame‘s box office returns slowing to a crawl, in order for the movie to become the highest grossing film of all time it will need one big push from Marvel Studios to get it across the line.
Less than 24 hours on from my post and the studio has just revealed its final move – and it’s a blinder!
To bring audiences back to the cinema, Marvel Studios is re-releasing Endgame with new material. The film will include a deleted scene, a post-credit scene, a tribute (possibly to the MCU, possibly to Stan Lee) and “a few surprises”.
Speaking to ScreenRant, Marvel Studios’ big cheese, Kevin Feige, said the re-release is “not an extended cut, but there will be a version going into theaters with a bit of a marketing push with a few new things at the end of the movie.”
The slightly different version of Endgame hits cinema screens on June 28th – just a few days before Spider-Man: Far From Home makes its debut.
Will the new material be enough to entice fans back to the big screen? More importantly, will this re-release be enough to drum up another $45 million?
We shall see.