If you live in the US then right now you’re probably basking in the glory of Ant-Man and the Wasp – utilising every moment of your day to go back and forth to the cinema to watch and re-watch this latest Marvel movie. Oh you lucky, lucky people.
If you live in the UK, then you’re probably counting down the days until the release of Ant-Man and the Wasp. Yep, still about a month to go.
In the UK, the release of Ant-Man and the Wasp has been delayed until August 3rd to ensure the movie’s opening does not clash with the World Cup. In all honesty this has probably been the right call.
As expected, World Cup fever has taken over the UK. Over the last couple of weeks there has been a lot of focus on England’s position in the game, which has kind of taken over the country and has been a huge talking point.
According to The Guardian, 19.64 million viewers watched the recent England-Sweden quarter-final. The week prior to this up to 24 million watched the England-Colombia game.
Factor in the extremely good weather that we’ve been experiencing, all of the BBQs, garden parties, nights out and all that pub time (plus recovery time) and it’s easy to see that Ant-Man and the Wasp would not have been a top priority for UK audiences. Sure, people would have still headed to cinemas to watch the movie, but certainly not in the same volume as they might have without the World Cup and good weather getting in the way.
Even if England fail to make it to the final, following tomorrow’s semi-final game, it will still have been the right decision to delay Ant-Man and the Wasp. The World Cup coverage will continue until the end of this week, by which point the cinema will see the release of The Incredibles 2 and Skyscraper – two big blockbusters.
The following week will see the release of Mamma Mia! Here We Go Again – the sequel to 2008’s Mamma Mia! The first film was a HUGE hit in the UK, so the sequel is bound to do pretty well too.
While it is a bit frustrating that Ant-Man and the Wasp is still so far away from hitting UK cinemas, on this occasion Marvel Studios/Disney made the right decision. Well played.