This morning, I posted news that Bandai and Saban were parting ways after more than 25 years of producing Power Rangers toys. Well, no sooner did the news break it was soon replaced with further news that Hasbro is to take over.
I posted an update in the original story, but just in case you missed it, Hasbro will start producing Power Rangers toys from 2019. In a statement (via The Hollywood Reporter), Hasbro CEO Brian Goldner, said: “We’re particularly excited to partner together to help reignite and drive this brand for the next 25 years and more.
“It’s a partnership that is very collaborative and feels very good to us to be in business with Saban and to help power Power Rangers.”
Hasbro will hold the master toy license for Power Rangers worldwide, except in Japan and some areas of Asia. In these territories, Bandai will retain the license.
Goldner promises “some very exciting things” moving forward but as to what those things are, it is yet to be announced. However, expect a mix of toys focusing on new iterations of the Rangers, as well as a collection of toys focusing on the Legacy Rangers.
Goldner said: “I was around in the first years when (series creators) Haim and Saban decided to renew the concept every year, and we could see how it renewed interest every year. It allowed the creative to change and the brand to evolve. We want to continue to evolve and reinvent. We’re very dedicated to continuing to evolve and rededicate the brand every year.”
With Hasbro in control, it would be nice to see a range of Marvel Legends-style toys cropping up on shelves, especially since there is such a huge portfolio of characters to draw inspiration from. Will that happen? It’s possible, but we’ll just have to wait until 2019 to see what Hasbro has up its sleeve.