A bit of interesting news for all Hallmark fans out there – especially for those who love podcasts – as Hallmark Media has announced it is joining the scripted podcast space. Beginning this month, Hallmark is to launch an all-new original podcast series called Crimson Hearts Collide.
The podcast series, produced by AYR Media, is described as a soulful romance-mystery story, spun from the company’s Mahogany content initiative. The first two episodes of Crimson Hearts Collide will make their debut on August 24th, with new episodes arriving every Thursday.
An eight-part series, Crimson Hearts Collide marks the first-ever scripted podcasting venture for the company, and a milestone in the continued extension of Hallmark’s legacy brand Mahogany – an iconic 30+ year-old card line brought to life as a Hallmark Media entertainment initiative last year. Mahogany content offerings spotlight storytelling that exemplifies family, community, connection, positivity, and the power of love – all through the unique lens of Black culture.
Commenting on the new venture, Toni Judkins, Hallmark Media’s SVP for Programming Development said: “I’m thrilled for fans to experience the heart of our powerful Hallmark storytelling in this new, accessible and
rapidly growing medium.
Toni added: “Listeners will fall in love with the enchanting story of Crimson Hearts Collide, which is sure to invite more people into the passionate, vibrant world of Mahogany programming.”
According to Hallmark, Crimson Hearts Collide tells the story of Sonora Williams, a top lawyer in New York City who is as driven as they come. One day, she receives a letter in the mail that changes everything: Sonora has an uncle who just passed away and left her an inheritance, a farm in Alabama.
For her entire life growing up in foster care, she was told she had no family leaving her to wonder, if he knew about her, why did he not come for her? In order to get the answers she seeks, Sonora must travel to Alabama and meet the people who keep the farm running – including the handsome cowboy Zeke Summers, who immediately captures her attention.
Crimson Hearts Collide features an all-star cast including Malinda Williams (Soul Food), Amanda Seales
(Insecure) and Keith D. Robinson (Sister Swap: A Hometown Holiday) and is produced in partnership with
Aliza Rosen’s AYR Media. Crimson Hearts Collide will be available to listen on all major podcast platforms, wherever listeners find their favorite podcasts.
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