Leading toy company, Hasbro is to produce My Pet Monster toys!

Hurrah!

The company announced the news via a press release to highlight their recent acquisition over the Power Rangers toy license. The statement – which you can read in full below via toynewsi.com – highlights Hasbro’s recent purchases including Popples and the aforementioned My Pet Monster.

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The opening of the press release – i.e the bit that references My Pet Monster – reads:

“Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment company, and Saban Properties LLC today announced that the companies have signed a definitive agreement for Hasbro to purchase Saban’s Power Rangers and several other entertainment brands, including My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives and others, in a combination of cash and stock valued at $522 million.”

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Created in 1986 by American Greetings, My Pet Monster was a popular plush toy, with a gimmick – break-away chains. Each Monster toy came with a set of chains which would snap apart, allowing the monster to become unshackled.

No further news on when we’ll see My Pet Monster or how the brand will return, but exciting nonetheless.

And for those of you who want to know more about the Power Rangers – which is kind of the real story here – here’s Hasbro’s statement in full:

“Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment company, and Saban Properties LLC today announced that the companies have signed a definitive agreement for Hasbro to purchase Saban’s Power Rangers and several other entertainment brands, including My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives and others, in a combination of cash and stock valued at $522 million.

“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” said Brian Goldner, Hasbro’s chairman and chief executive officer. “Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.”

“25 years after launching Power Rangers, I believe the future for this brand has never been greater,” said Haim Saban, founder of Saban Brands and creator of Power Rangers. “Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”

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