The following is not a story I’d usually cover on It’s A Stampede! but it’s news which I figure is worth bringing to your attention, as it concerns a popular pastime – going to the pub!
Leading pub chain, J D Wetherspoon has pulled the plug on all its active social media accounts, including Twitter, Facebook and Instagram. The chain has taken the decision not to use social media to interact with punters across its 900 sites.
A statement posted on the J D Wetherspoon Twitter account yesterday, said:
“In a world of social media, J D Wetherspoon has decided to close down all Facebook, Twitter, Instagram and other social media accounts for individual pubs and head office.
“Rather than using social media, we will continue to release news stories and information about forthcoming events on our website (jdwetherspoon.com) and in our printed magazine – Wetherspoon News.
“If you’ve been active in contacting us through social media, please continue to feed back at your local pub of via customer services, through our website.
“Thank you for being a loyal Wetherspoon customer – we home to see you in your local pub soon.”
So, why has Wetherspoon dropped its social media activity?
In a statement (via the Guardian), Wetherspoon chairman Tim Martin said: “We are going against conventional wisdom that these platforms are a vital component of a successful business.
“I don’t believe that closing these accounts will affect our business whatsoever, and this is the overwhelming view of our pub managers.”
He added: “It’s becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion.
“We will still be as vocal as ever through our Wetherspoon News magazine, as well as keeping the press updated at all times.”
So there you have it.
If you’re off for a pint today and you were suddenly concerned that Wetherspoon had disappeared from the face of the Earth, then don’t worry it’s just the social media that’s gone – you can still have your pint! Or your Cinzano and lemonade, if your prefer.