Stop what you are doing – Nestlé UK has launched a pink KITKAT!

According to Nestlé UK, the four-finger Ruby KITKAT “offers a new taste experience” as it is coated with Ruby chocolate, derived from Ruby cocoa beans. Ruby chocolate was created by Swiss chocolatier Barry Callebaut and has been in development for more than a decade.

The Ruby KITKAT was first announced back in September 2017, but is only now just hitting UK stores. Customers in the UK will be amongst the first in Europe to taste this latest KITKAT, which will sit alongside the milk, dark and white versions of the popular chocolate bar.

Alex Gonnella, Marketing Director for Nestlé’s UK confectionery business, said:

“Ruby chocolate is a big innovation in confectionery and we are very proud that KITKAT is the first major brand in the UK to feature this exciting new chocolate.”

Right, if you’ll excuse me, I’m off to ASDA to stock up on Ruby KITKATS…

…or any KITKAT really.

Jeez, I could eat a KITKAT right about now.