On Thursday, Netflix dropped news that it is to stream new sci-fi movie, Annihilation from March 12th. This is pretty exciting news because the film has only just arrived in US cinemas – so, pretty much everywhere else in the world (except the US) will be able to watch the movie from the comfort of their own home in just over two weeks.

Of course, this isn’t the first time this has happened – in recent months, Netflix has experimented with this type of release model for films such as Bright and The Cloverfield Paradox. Although both these movies were met with a mixed response from critics and audiences alike, the general feeling about the way in which these movies were released was pretty positive – at least from Netflix subscribers, anyway.

As more and more companies expand and develop their streaming services (Amazon, Disney etc), it is becoming increasingly likely that other big budget movies will skip the cinema experience too, in favour of a direct-to-streaming release. But will this signal the end of cinemas? And more importantly, would you care?

I personally love the cinema experience and on average, I attend my local multiplex a couple of times a month. Sure, the ‘talkers’ and the ‘phone users’ annoy me like they annoy everyone else, but I still feel there’s a real sense of wonder and excitement about going to the cinema. If it wasn’t there any more, I truly feel we would lose something special.

So, my question this morning is: What do you think? Would you prefer films to skip the cinema entirely, in favour of a direct-to-streaming release or do you think the cinema is the best and only way for films to be exhibited?

Let me know your thoughts.